Monday, August 30, 2010

Department store business to the brands that area

Department store business to the brands that area, and other factors under a certain amount of rental shops, and department stores to make further sales under the brands were drawn into a different proportion of different brands of pumping. As the department to adopt uniform cash register, so money concentrated in the hands of department store business, to go through a certain account to go to the brand owner of the hands, so relatively speaking, than the department store business is strong.the same time, department store operators to grasp the overall management rights, the right to demand admission carried out all kinds of brand marketing, to increase revenue shopping centers. in this mode, the department store business is usually calculated and drawn into a rental, and as far as possible to increase promotional efforts to win costumers.

The brands will want lower rents and levy proportional.brands they have a mathematical model to calculate profit and loss. the formula for the breakeven point formula, that is, break-even point = Fixed costs(1 - Changes in rates). Market rent is the so-called fixed costs, management fees, cost sharing and other decoration, and changes in costs include the cost of goods, shopping malls rake, staff salaries, sales commission, etc., changes in rates is the change in cost accounting in the consolidated sales .to a shoes shop as a sample, if the fixed costs of 1.5 million, the cost of goods account for 30% of sales, shopping malls rake is 30%, staff costs account for 10% of sales, then according to the formula is 15,000 yuan = 50,000 yuan. When the turnover of 50,000 yuan 15,000 yuan just to balance the fixed costs, commodity costs 15,000 yuan, 15,000 yuan and 5,000 yuan shopping pumping into staff costs.

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